Bachelor of Design in Fashion Communication
About Course
The Bachelor of Design in Fashion Communication at MKSSS’s School of Fashion Technology (SOFT), Pune, is a premier undergraduate program meticulously tailored for young women aspiring to leave their unique mark on the fashion industry.
This immersive program delves deep into the realms of fashion media, branding, visual communication, and styling. It empowers students to translate their artistic visions into compelling narratives that resonate in today’s fast-paced fashion landscape. By blending hands-on experience with cutting-edge theoretical knowledge, SOFT ensures that graduates are not just industry-ready but are poised to become trailblazers who shape the future of fashion communication.
Why Choose Fashion Communication?
In today’s fast-paced fashion landscape, effective communication is paramount. Fashion Communication bridges the gap between design and audience, encompassing areas such as graphic design, fashion advertising, fashion photography, package design, and visual merchandising. This field is ideal for those who are passionate about both fashion and media, offering a platform to influence how fashion is perceived and consumed globally.
Choosing a path in Fashion Communication positions you at the heart of the industry’s cutting edge. You’ll harness the power of visual storytelling and strategic messaging to elevate brands and set trends. Whether it’s crafting compelling narratives through stunning imagery or designing impactful campaigns that resonate with diverse audiences, your role becomes pivotal in the global fashion dialogue.
Curriculum Highlights
By integrating creativity with practical skills, we prepare students to become versatile professionals who can thrive in the fast-paced world of fashion.
- Graphic Design: Learn the fundamentals of visual communication, creating compelling graphics that resonate with target audiences.
- Fashion Advertising: Explore strategies to promote fashion brands effectively across various media platforms.
- Fashion Photography: Master the art of capturing fashion through the lens, understanding aesthetics, lighting, and composition.
- Package Design: Delve into the intricacies of designing packaging that reflects brand identity and appeals to consumers.
- Visual Merchandising: Study the techniques of creating engaging retail displays that enhance the shopping experience and drive sales.
- Exhibition Design: Gain insights into designing immersive fashion exhibitions that tell compelling brand stories.
Our curriculum doesn’t just teach you about fashion; it immerses you in it. Each subject is crafted to foster creativity, encourage innovation, and impart practical skills that are immediately applicable in the industry.
Take the Next Step
By joining our program, you’re embarking on a journey that goes beyond traditional education. You’re stepping into a world where your ideas can shape the future of fashion. With access to industry professionals, exclusive workshops, and real-world projects, you’ll gain invaluable experience that sets you apart in the job market.
Preamble
Fashion Communication stands at the forefront of innovation within the dynamic fashion and lifestyle industry, where uniqueness and identity are pivotal to success. In today’s retail landscape, the visibility and impact of brand identity are as crucial as the products themselves, thanks to the proliferation of both prêt and luxury brands in India and Global.
Fashion communication professionals play a pivotal role in extending design strategy beyond product boundaries, shaping every facet of communication design. At the heart of the fashion business, Fashion Communication provides a comprehensive platform for brands to articulate their products, identity, and strategy effectively.
Our intensive program integrates a diverse range of disciplines, including Visual Communications, Fashion Rationale, Advertising, Marketing, Public Relations, Styling & Photography, Graphic Media, Display and Exhibit Design, and Fashion Writing. Through a blend of theoretical knowledge and hands-on practice, students develop a solid conceptual foundation and essential competencies, ensuring their readiness for real-world projects upon graduation.
Led by industry and fashion experts, our curriculum emphasizes practical projects aligned with industry standards, supplemented by internships offering real-world exposure. Students are evaluated by both internal and external faculty, focusing on emerging talent, initiative, and active participation in industry events and projects.
The evolving media landscape demands a multidimensional approach to fashion and design, where students must navigate human perspectives and social outcomes alongside conventional design skills. Embracing Information & Communication Technology, our program empowers students to explore new horizons, pushing the boundaries of creativity and experimentation.
With the fashion and lifestyle industry constantly evolving, graduates of Fashion Communication possess a diverse skill set, allowing them to explore various career paths, including Branding, Advertising, Merchandising, Visual Merchandising, Graphic Design, Styling, Social Media Marketing, Photography, and beyond. This versatility ensures graduates find their niche within the industry, making Fashion Communication one of the most sought-after and dynamic courses available.
Programme Specific Outcomes
After completing this program, the learner will be able to
- Apply Fashion Communication Strategies
- Creative Visual Communication Skills
- Ethical and Sustainable Communication Practices
- Acquire the skills in Digital Media and related Technology
- Demon Strategic Branding and Marketing Skills
Duration:
2years (Post Graduate)
Fees:
Rs.2,00,000/year
Title will come here. Title will come here. Title will come here. Title will come here
Courses - Revised 2020
Semester I
| Drawing & Sketching | (D) |
| History of Art & Design | (B) |
| Fundamental of Design | (B) |
| Environmental Studies | (D) |
| Communication Skills | (B) |
Semester II
| Technical Drawing- Foundation | (D) |
| Advance Design | (B) |
| Material Studies | (C) |
| Computers Application In Data Management And Presentation | (C) |
| Art Appreciation | (B) |
Semester III
| Fashion Marketing And Merchandising © | |
| Fundamentals of Fashion | (A) |
| Computer Application In Fashion Communication | (A) |
| Photography | (B) |
| Introduction To Fashion Accessories And Women’s Studies © |
Semester IV
| Principal of Management © | |
| Perspective Drawing and Typography | (A) |
| Graphic Design-Foundation | (A) |
| Visual Merchandising | (A) |
| Writing Skills | (A) |
Semester V
| Fashion Styling, Photography and Videography | (A) |
| Craft Documentation | (B) |
| Graphic Design-Foundation | (A) |
| Writing Skills | (A) |
| Fashion Advertising | (A) |
Semester VI
| Creative Advertising | (A) |
| Exhibition And Display Design | (A) |
| Fashion Forecasting | (A) |
| Creative Writing | (A) |
| Introduction to media and Communication | (B) |
Semester VII
| Introduction to Entrepreneurship And IPR | (C) |
| Advertising Project (Industry Base) | (A) |
| Introduction to light and sound | (A) |
| Fashion Journalism And PR | (A) |
| Social media and Digital Marketing |
Semester VIII
| Graphic Design Advance | (A) |
| Portfolio and Internship | (B) |
| Luxury Brand Management | (C) |
| Visual Merchandising | (A) |
| Publication Design | (A) |
| Creative Advertising | (A) |
| Fashion Styling and Photography | (A) |
Courses - Revised 2024 (NEP)
Semester I
| Subject Code | Courses | Type of Course |
| 10144211 | Fundamentals of Design (Th/Pr) | Major (Core) 1 |
| 10144212 | Fashion Studies (Th) | Major (Core) 2A |
| 10444222 | Fashion Photography (Pr) | OEC (Anyone) |
| 10444223 | Writing Skills for Fashion (Pr) | |
| 10644201 | Technical Drawing and Sketching (Pr) | VSC on major 1 |
| 10744201 | Professional Computer Skills (Pr) | SEC |
| 10810111 | English For Academic Writing- Paper I (Th) View more | AEC |
| 11051111 | Inception of Indian Knowledge System (Th) View more | IKS ( Generic) |
| 10952111 | Introduction to Indian Constitution (Th) View more | VEC |
| Follow the link for details View more | CC |
Semester II
| Subject Code | Courses | Type of Course |
| 20144201 | Photography and Videography- I (Pr) | Major (Core) 3 |
| 20144202 | Graphic Design for Fashion -I (Pr) | Major (Core) 2B |
| 20344211 | History of Fashion (Th) | VSC on major 2 |
| 20644201 | Digital Media and Digital Fashion Illustration (Pr) | VSC on major 3 |
| 10444223 | Creative Advertising For Fashion Industry (Th/Pr) | OEC (Anyone) |
| 10444211 | Fashion Brand Management (Th/ Pr) | |
| 20744201 | Material Exploration for Fashion Display (Pr) | SEC |
| English for Academic Writing- Paper II View more | AEC | |
| 20952111 | Environment Awareness (Th) View more | VEC |
| Follow the link for details View more | CC |
Semester III
| Subject Code | Courses | Type of Course |
| 30144221 | Advance Computer Application in Fashion Communication | Major (Core) |
| 30144222 | Photography and Videography – II (Pr) | Major (Core) |
| 30344221 | Introduction of Web Designing (PR) | Major (Core) |
| 30144213 | Fashion Marketing and Merchandising (Th) | Minor Stream |
| 30444221 | Calligraphy (Pr) | OEC |
| 30444222 | Graphic Design Basic(Pr) | |
| *Subject code to be allocated by university | Marathi (Th) OR Sanskrit (Th) OR Hindi (Th) OR Gujrati (Th) Syllabus to be given by the University |
AEC (Modern Indian Language) |
| 31344201 | Advertising -I (Pr) | FP |
| Follow the link for details https://sndt.ac.in/nep2020/syllabus-as-per-nep/cc-syllabus |
CC |
Semester IV
| Subject Code | Courses | Type of Course |
| 40144221 | Graphic Design for Fashion -II (Pr) | Major (Core) |
| 40144222 | Visual Merchandising (Th/ Pr) | Major (Core) |
| 40144213 | Principal of Management (Th) | Minor Stream |
| 40444222 | Social Media Management (Pr) | OEC |
| 40444223 | Digital Marketing (Pr) | |
| 40744221 | Design Thinking (Pr) | SEC |
| *Subject code to be allocated by university | Marathi (Th) OR Sanskrit (Th) OR Hindi (Th) OR Gujrati (Th) Syllabus to be given by the University | AEC (Modern Indian Language) |
| 41744201 | Community Engagement- Craft studies(Pr) | CE |
| Follow the link for details View more | CC |
Semester V
Subject Code |
Courses |
Type of Course |
|
Advertising II (Pr) | Major (Core) |
|
Space Design-I (Pr) | Major (Core) |
|
Media Planning and Event Management (Th) | IKS (Core) |
|
|
Major Elective |
|
Creative Packaging (Pr) | Minor Stream |
|
Light and Sound Design (Pr) SFI | VSC |
|
Community Engagement -Product Design-I (Pr) | FP/CEP |
Semester VI
| Subject Code | Courses | Type of Course |
| UI Design (Pr) | Major (Core) | |
| UX Design (Pr) | Major (Core) | |
| Fashion Journalism and Publication (Th/Pr) | Major (Core) | |
|
Major Elective | |
| Brand Management (Design) (Pr) | Minor Stream | |
| Internship PR | OJT |
Student's Portfolio
MAXIMAL DARBAR
Best Concept Styling
KOLHAPURI SAAJ
A Necklace of Stories, Faith & Pride
Student's Review
As a Bachelor of Design, Fashion Design student at SOFT, my experience has been nothing short of transformative. The curriculum strikes the perfect balance between creativity and technical skill, encouraging us to push boundaries while honing our craft. The faculty, comprised of industry professionals, offer invaluable insights and mentorship, helping me refine my personal style and understand the complexities of the fashion world.
As a proud graduate of School of Fashion Technology, I can confidently say that this institution has been instrumental in shaping my future as a fashion professional. The blend of creativity and technical training I received here was truly world-class. From hands-on projects to industry exposure, every experience was designed to push my limits and help me discover my unique voice in fashion. The faculty’s expertise and mentorship played a huge role in refining my skills and igniting my passion. I am leaving with not only a strong portfolio but also the confidence to thrive in the fashion industry. I’m forever grateful for my time here!
I am a 2024 batch pass-out. I started my life in SOFT during COVID, but even when the world was shut, SOFT continued to persist for better education for its students. The faculty is top notch and possess industry experience. The practical as well as theory subjects were taught in a way which helped us create interest.
During the internship and placement process, we were given various opportunities. I interned with Landmark Group where I could use everything I had learned during my time in SOFT and got extremely good exposure to the industry and its intricacies.
I was placed with Myntra as a kids wear designer even before I gave my final exam. I am extremely thankful to our TPO, Ms. Smita Pattanaik ma’am for her constant guidance and support.
I also thank our Principal Dr. Ms. Garima Bhalla, our CC Dr. Yogesh Bokil and all the faculties who helped me reach where I am today.
People often pursue professional courses to gain an edge in their careers, but my experience at SOFT went far beyond the curriculum. I gained invaluable lessons in leadership, sisterhood, and accountability. It was at SOFT that I discovered my true passion for fashion styling and designing. This foundation was instrumental in shaping my career. Today, as a professional Design Thinker, I am deeply grateful for the strong base SOFT provided. I’ve had the privilege of learning from dedicated teachers who invested their heart and soul into their students. Now, as a successful fashion stylist and designer working with renowned clothing and jewelry brands, I attribute my determination, self-confidence, and commitment to the exceptional experience I had at the School of Fashion Technology
It was my dream to complete my designing from School of Fashion Technology, [SOFT] and it is completed with really great experience. I took almost 3 years of gap between my education just for SOFT and it was a really good decision of mine. The college is perfectly perfect with all the facilities, good infrastructure and mind-blowing faculties.
I can say all these things because now whenever I say I am a SOFT Student how people see us. Now I am working as a teacher in Nagpur Cadence Academy just because of the support and good education of SOFT.
Dr. Garima Bhalla