Bachelor of Design in Jewellery Design
About Course
The Bachelor of Design in Jewellery Design program at MKSSS’s School of Fashion Technology (SOFT), Pune, is expertly curated to equip aspiring designers with in-depth knowledge and skills essential for excelling in the ever-evolving jewelry industry.
Affiliated with S.N.D.T. Women’s University, Mumbai, the B.Design in Jewellery Design program delves deep into various facets of the jewelry sector. The curriculum encompasses design principles, merchandising strategies, production techniques, and the latest technological advancements, ensuring students are well-versed in both traditional craftsmanship and contemporary practices.
Why Choose B.Design – Jewellery Design at SOFT?
Comprehensive Curriculum: Our program is designed to equip students with extensive knowledge of jewellery design, CAD (Computer-Aided Design), gemology, production techniques, and retail management.
Industry-Centric Training: Hands-on experience with the latest jewellery-making tools, market trends, and advanced manufacturing technologies.
Expert Guidance: Learn from industry stalwarts and business professionals who bring real-world insights to the classroom.
Career-Focused Approach: Develop professional skills for diverse career paths, including Hand Sketch Jewellery Designer, CAD Jewellery Designer, Merchandiser, Marketing Head, Export Specialist, and more.
Exclusive Industry Collaborations: Benefit from workshops, guest lectures, and internships with leading jewellery brands and design houses.
Our Esteemed Advisory Board
The program is backed by an expert Advisory Board comprising top leaders from the jewellery industry:
- Uday Nanavati – Chairman, Advisory Board, MNDJDTR
- Himanshu Shah – Chairman, Mirrar Jewels Pvt. Ltd., Mumbai
- Prabir Chatterjee – Director, Gold Leaf Pvt. Ltd.
- Shishir Nivatia – Owner, Sun Jewels, Mumbai
- Anil Dube – CEO, Neyasa Jewellery Ltd., MumbaiAnil Shah – Mentor, Leaf Jewels, Mumbai
- Vijay Jain – CEO & Founder Director, Mumbai
- Vijay Gopani – Harsh Precious Metals Pvt. Ltd.
- Ashok Deorah – President & CEO, Santo Jewels
Global Expertise
- Our Strategic Advisor Panel includes internationally renowned jewellery designers and academicians, ensuring that students gain global exposure and expertise:
- Massimo Zucchi – International Jewellery Designer
- Guido Traverso Guicciardi – Jewellery Design Expert
- Hetal Vakil – Renowned Jewellery Academic & Designer
Curriculum Highlights – Elevate Your Jewellery Design Expertise
- Fundamentals of Jewellery Design – Learn sketching, design principles, and creative techniques.
- CAD for Jewellery – Master advanced Computer-Aided Design (CAD) tools for precision designing.
- Gemology & Material Studies – Gain in-depth knowledge of gemstones, metals, and materials.
- Jewellery Manufacturing & Production – Hands-on training in traditional and modern jewellery-making techniques.
- Jewellery Merchandising & Retail – Understand luxury brand management, consumer behavior, and retail strategies.
- Trend Forecasting & Market Analysis – Stay ahead in the dynamic jewellery industry by analyzing trends.
- Entrepreneurship & Business Development – Develop skills to launch your own jewellery brand or business.
- Live Projects & Industry Internships – Work with top jewellery brands and gain real-world experience.
Join Our Community of Creativity and Innovation
Sign uo for the B.Design – Jewellery Design program at SOFT and take your first step towards an exciting and rewarding career in the jewellery industry!
Preamble
The Jewelry Design specialization course is meticulously crafted to provide students with comprehensive knowledge and practical skills in design, merchandising, production, and technology relevant to the jewelry industry on both national and international levels.
Students will be well-equipped with the knowledge, skills, and experience necessary to thrive in the jewelry design industry. They will be prepared to contribute effectively as designers, artisans, and entrepreneurs, capable of creating innovative and market-responsive jewelry that meets the highest standards of quality and craftsmanship.
Programme Specific Outcomes
After completing this program, the learner will be able to
- Establish the capacity to generate original and innovative jewelry design concepts influenced by art, culture, history, and current trends.
- Demonstrate the skills in jewelry design techniques, including metalworking, stone setting, and contemporary fabrication methods.
- Demonstrate proficiency in the stage-wise design process, including research, concept development, sketching, prototyping, and creating cohesive jewelry collections.
- Demonstrate the proficiency in designing jewelry both manually and digitally, using CAD software and other industry-standard tools.
- Analyze various materials used in jewelry making, their properties, and their applications.
- Analyze and demonstrate the requirements for high-quality finishing and craftsmanship in their jewelry creations.
- Establish entrepreneurship skills and will be prepared to meet industry challenges with effective business strategies, marketing skills, and professional soft skills.
- Demonstrate ethical and responsible practices in their jewelry designs, ensuring sustainability, fair trade, and social responsibility.
Duration:
2years (Post Graduate)
Fees:
Rs.2,00,000/year
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Courses - Revised 2020
Semester I
| Drawing & Sketching | (D) |
| History of Art & Design | (B) |
| Fundamental of Design | (B) |
| Environmental Studies | (D) |
| Communication Skills | (B) |
Semester II
| Technical Drawing – Foundation | (D) |
| Advance Design | (B) |
| Material Studies | (C) |
| Computers Application In Data Management And Presentation | (C) |
| Art Appreciation | (B) |
Semester III
| Basic Design- I | |
| Basic Manufacture- I | |
| Sources Of Design And History Of Jewellery | |
| Jewellery Illustration- Felt | |
| Computer Design |
Semester IV
| Basic Design- II | |
| Basic Manufacture- II | |
| Gemology | |
| Export Procedure | |
| Details Of Design And Estimation/ Costing; Book Keeping |
Semester V
| Advance Design -I | (A) |
| Advance Manufacture – I | (A) |
| Export Market | (A) |
| Metals in Jewellery design | (B) |
| Diamond Grading | (C) |
Semester VI
| Advance Design – II | |
| Advance Manufacture – II | |
| Craft Research and Documentation for Jewellery | |
| Computer aided Designing in Jewellery Design (2D and 3D) | |
| Branding, Merchandising and Retail Management |
Semester VII
| Brand Catalog And Product Photography | |
| Gemology And Diamond Grading | |
| Jewellery Designing ( Export And Indian Market) | |
| Computer Aided Designing For Jewellery | |
| Intellectual Property Rights | |
| Internship | |
| Fashion And Costume Jewellery Designing |
Semester VIII
| Industry project – Indian market | |
| Industry Project – Export market | |
| Jewellery Design Collection and Portfolio Development | |
| Visual Merchandising and Styling in Jewellery Design |
Courses - Revised 2024 (NEP)
Semester I
| S. No. | Courses | Type of Course |
| Semester I | ||
| 10144511 | Fundamentals of Design (Th & Pr) | Major (Core) 1 |
| 10144522 | Drawing Skills (Pr) | Major (Core) 2A |
| 10444512 | Traditional Jewelry of India (Th & Pr) | OEC |
| 10444521 | Jewelry Making – Metal Wires (Pr) | |
| 10444513 | Jewelry Essentials (Th & Pr) | |
| 10644501 | Elements of Jewelry (Pr) | VSC on major 1 |
| 10744501 | Professional Computer Skills (Pr) | SEC |
| 10810111 | English For Academic Writing- Paper I (Th) View more |
AEC |
| 11051111 | Inception of Indian Knowledge System (Th) View more |
IKS (Generic) |
| 10952111 | Introduction to Indian Constitution (Th) View more |
VEC |
| Follow the link as per SNDTWU View more |
CC |
Semester II
| S. No. | Courses | Type of Course |
| 20144521 | Basic Jewelry Manufacturing- 1 (Pr) | Major (Core) 3 |
| 20144502 | Basics of Jewelry Design (Pr) | Major (Core) 2B |
| 20644521 | Material Studies for Jewelry (Pr) | VSC on major 2 |
| 20344521 | Accessory Design (Pr) | VSC on major 3 |
| 20444511 | Traditional Jewelry of India TH (Pr) | OEC |
| 20444521 | Jewelry Making – Metal Wires. (Pr) | |
| 20744502 | Jewelry Illustration (Pr) | SEC |
| 20810111 | English for Academic Writing- Paper II View more | AEC |
| 20952111 | Environment Awareness (Th) View more | VEC |
| Follow the link as per SNDTWU View more | CC |
Exit with UG Certificate with 4 extra credits (44 + 4 credits)
Semester III
| Sr. No. | Courses | Type of Course |
| 30144521 | Basics of Jewelry Manufacturing II (Pr) | Major (Core) |
| 30144522 | Advance Jewelry Design – I (Pr) | Major (Core) |
| 30144523 | Metal Studies for Jewelry – (Pr) | Major (Core) |
| 30344521 | Digital illustration – I (Pr) | Minor Stream |
| 30444521 | Jewelry Basics (Pr) | OEC |
| 30444511 | Precious and Semi-Precious Stones (Pr) | |
| 30444512 | Traditional Jewelry of India (PR) | |
| To be given by SNDTWU | Marathi (Th) OR | AEC |
| Sanskrit (Th) OR | ||
| Hindi (Th) OR | ||
| Gujrati (Th) | ||
| 31344501 | Filed work ON Indian Jewelry (Pr) | FP |
| Follow the link as per SNDTWU View more | CC |
Semester IV
| S. No. | Courses | Type of Course |
| 40144521 | Advance Manufacturing – I (Pr) | Major (Core) |
| 40144522 | Advance Jewelry Design – II (Pr) | Major (Core) |
| 40144513 | Gemology (Th /Pr) | Minor Stream |
| 40444521 | Jewelry Essentials (Pr) | OEC |
| 40444511 | Precious and Semi-Precious Stones (Th and Pr) | |
| 40744521 | Digital Illustration – II (Pr) | SEC |
| To be given by SNDTWU | Marathi (Th) OR | AEC |
| Sanskrit (Th) OR | ||
| Hindi (Th) OR | ||
| Gujrati (Th) | ||
| 41544501 | Community Engagement – Craft studies PR | CE |
| Follow the link as per SNDTWU View more | CC |
Semester V
| S. No. | Courses | Type of Course |
| 5.1 | Advance Manufacturing – II (PR) | Major (Core) |
| 5.2 | Diamond Grading (PR) | Major (Core) |
| 5.3 | Traditional Indian Jewelry (TH) | IKS (Major Specific) |
| 5.4a | Sustainable jewelry (PR) | Major (Elective) (Anyone) |
| 5.4b | Jewelry styling and photography (PR) | |
| 5.5 | Export Market TH | Minor Stream |
| 5.6 | 2D & 3D Computer-Aided Designing in Jewelry – I PR | VSC |
| 5.7 | Community Engagement – Craft Design Development PR | FP |
Semester VI
| S. No. | Courses | Type of Course |
| 6.1 | Advance Manufacturing – III (PR) | Major (Core) |
| 6.2 | Branding, Merchandising & Retail Management TH | Major (Core) |
| 6.3 | 2D & 3D Computer Aided Designing in Jewelry – II PR | Major (Core) |
| 6.4a | Fashion and Costume jewelry PR | Major (Elective) (Anyone) |
| 6.4b | Design for the Domestic market PR | |
| 6.5 | Jewelry Forecast TH PR | Minor Stream |
| 6.6 | Industry project – 1 PR | OJT |
Student's Portfolio
THE GOLDEN LEGACY
Best Jewellery Design
Student's Review

At soft institute, I was able to gain hands on knowledge of creative thinking and development of aesthetic jewellery designs and visuals. Apart from sketching and designing, an equal focus is also given to the learning of technicalities through computer aided designing and by getting a chance of manufacturing our own designs with precision and accuracy. In addition to our curriculum, various industrial visits, seminars and live projects are also arranged to connect with industry experts to further expand our learning through their valuable expertise.
Regarding Internships and placements.
SOFT has excellent industry connections, which really help students get valuable opportunities.
Soft has a team of well experienced and accomplished faculties. They have given me their constant support and guidance throughout my journey at soft. They help you to find your own niche and prepare you for a successful career in the field of designing

My journey as a Bachelor of Jewellery Design student at the School of Fashion Technology (SOFT) has been truly rewarding. The curriculum offered the perfect balance of creativity and technical learning, helping me build both my design skills and industry understanding. The experienced faculty provided constant guidance and valuable mentorship, encouraging me to think creatively while refining my craft.
The hands-on learning, modern facilities, and collaborative environment allowed me to experiment, grow, and gain confidence as a designer. I am grateful to SOFT for equipping me with the knowledge, skills, and professional outlook needed to pursue a successful career in the jewellery industry.

My time at the School of Fashion Technology has played a huge role in shaping both my career and my personality. It was here that I discovered my passion for jewellery design and gained the confidence to pursue it professionally. Along with design skills, SOFT taught me discipline, responsibility, and the importance of always learning and improving.
The support and guidance from my teachers motivated me to push my limits and believe in my abilities. Every project helped me grow as a designer and prepared me for the professional world. I will always be grateful to SOFT for giving me a strong foundation and helping me become the jewellery designer I am today.

Being a part of SOFT College has been an incredibly enriching experience. The college not only focuses on creativity but also ensures that we gain strong technical knowledge and industry exposure.
The course has given me in-depth knowledge about the industry, including manufacturing techniques, gemstone identification, export markets, design, and merchandising. It has truly helped me build a strong foundation and confidence in my skills.
I chose jewellery design because I’ve always been drawn to intricacy and aesthetics. The vibrant colours of gemstones and the brilliance of diamonds have always fascinated me, and that passion led me to pursue this field.
I would like to sincerely thank SOFT College and all the faculty members for constantly guiding, supporting, and moulding me into a confident professional. Their mentorship has played a huge role in my growth.
I’m also very proud to share that I’ve secured an amazing placement at Palmonas even before completing my course, which truly reflects the opportunities and support provided by the college.
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Dr. Garima Bhalla