Bachelor of Design in Fashion Communication
About Course
The Bachelor of Design in Fashion Communication at MKSSS’s School of Fashion Technology (SOFT), Pune, is a premier undergraduate program meticulously tailored for young women aspiring to leave their unique mark on the fashion industry.
This immersive program delves deep into the realms of fashion media, branding, visual communication, and styling. It empowers students to translate their artistic visions into compelling narratives that resonate in today’s fast-paced fashion landscape. By blending hands-on experience with cutting-edge theoretical knowledge, SOFT ensures that graduates are not just industry-ready but are poised to become trailblazers who shape the future of fashion communication.
Why Choose Fashion Communication?
In today’s fast-paced fashion landscape, effective communication is paramount. Fashion Communication bridges the gap between design and audience, encompassing areas such as graphic design, fashion advertising, fashion photography, package design, and visual merchandising. This field is ideal for those who are passionate about both fashion and media, offering a platform to influence how fashion is perceived and consumed globally.
Choosing a path in Fashion Communication positions you at the heart of the industry’s cutting edge. You’ll harness the power of visual storytelling and strategic messaging to elevate brands and set trends. Whether it’s crafting compelling narratives through stunning imagery or designing impactful campaigns that resonate with diverse audiences, your role becomes pivotal in the global fashion dialogue.
Curriculum Highlights
By integrating creativity with practical skills, we prepare students to become versatile professionals who can thrive in the fast-paced world of fashion.
- Graphic Design: Learn the fundamentals of visual communication, creating compelling graphics that resonate with target audiences.
- Fashion Advertising: Explore strategies to promote fashion brands effectively across various media platforms.
- Fashion Photography: Master the art of capturing fashion through the lens, understanding aesthetics, lighting, and composition.
- Package Design: Delve into the intricacies of designing packaging that reflects brand identity and appeals to consumers.
- Visual Merchandising: Study the techniques of creating engaging retail displays that enhance the shopping experience and drive sales.
- Exhibition Design: Gain insights into designing immersive fashion exhibitions that tell compelling brand stories.
Our curriculum doesn’t just teach you about fashion; it immerses you in it. Each subject is crafted to foster creativity, encourage innovation, and impart practical skills that are immediately applicable in the industry.
Take the Next Step
By joining our program, you’re embarking on a journey that goes beyond traditional education. You’re stepping into a world where your ideas can shape the future of fashion. With access to industry professionals, exclusive workshops, and real-world projects, you’ll gain invaluable experience that sets you apart in the job market.
Course Syllabus
Semester I
| Drawing & Sketching | (D) |
| History of Art & Design | (B) |
| Fundamental of Design | (B) |
| Environmental Studies | (D) |
| Communication Skills | (B) |
Semester II
| Technical Drawing- Foundation | (D) |
| Advance Design | (B) |
| Material Studies | (C) |
| Computers Application In Data Management And Presentation | (C) |
| Art Appreciation | (B) |
Semester III
| Fashion Marketing And Merchandising © | |
| Fundamentals of Fashion | (A) |
| Computer Application In Fashion Communication | (A) |
| Photography | (B) |
| Introduction To Fashion Accessories And Women’s Studies © |
Semester IV
| Principal of Management © | |
| Perspective Drawing and Typography | (A) |
| Graphic Design-Foundation | (A) |
| Visual Merchandising | (A) |
| Writing Skills | (A) |
Semester V
| Fashion Styling, Photography and Videography | (A) |
| Craft Documentation | (B) |
| Graphic Design-Foundation | (A) |
| Writing Skills | (A) |
| Fashion Advertising | (A) |
Semester VI
| Creative Advertising | (A) |
| Exhibition And Display Design | (A) |
| Fashion Forecasting | (A) |
| Creative Writing | (A) |
| Introduction to media and Communication | (B) |
Semester VII
| Introduction to Entrepreneurship And IPR | (C) |
| Advertising Project (Industry Base) | (A) |
| Introduction to light and sound | (A) |
| Fashion Journalism And PR | (A) |
| Social media and Digital Marketing |
Semester VIII
| Graphic Design Advance | (A) |
| Portfolio and Internship | (B) |
| Luxury Brand Management | (C) |
| Visual Merchandising | (A) |
| Publication Design | (A) |
| Creative Advertising | (A) |
| Fashion Styling and Photography | (A) |
Admission Procedure
Eligibility criteria for the 1st year – B. Design
- XII th Pass in any Stream – Arts/Commerce/Science/Home Science/ Minimum Competency Vocational Course (MCVC) including National Institute of Open Schooling (NIOS).
- Maharashtra State Board of Technical Education (MSBTE)/ State Govt. Technical Education full time diploma of minimum 3 years after Std. X ( any stream)
- For NRI & Foreign students with equivalence from Association of Indian Universities (AIU), New Delhi
Criteria for selection of students for the 1st year
50% weightage for SOFT’s CET Marks , 50% weightage for XII Std./ Equivalent marks. (Minimum Eligibility 50%)
Eligibility criteria for 2nd year
- Three year Diploma, Dress making and Garment Manufacturing or Equivalent recognized by All India Council for Technical Education (AICTE) with Bridge course of 8 credits with additional Fees.
- Five year Diploma in Fine Arts recognized by the State Technical Board with Bridge course of 8 credits
- Successful completion of 1st year Degree from National Institute of Fashion Technology (NIFT)
- Successful completion of 1st year Degree of any B Design Fashion Or Equivalent Course offered by Indian Universities / Foreign university with equivalence from AIU.
The following are the subjects under bridge course
- Fashion Studies – 4 Credits Th2 Pr2
- Material Studies – 2 Credits Pr.
- Technical Drawing – 2 Credits Pr.
The prescribed bridge course needs to be completed by the candidate within the period of 60 days from the date of admission.
Admission to such candidate will be given up to 30 days from the commencement of the Semester.
Eligibility for admission to third and fourth year of B. Design will be according to the passing criteria and rules for ATKT as prescribed by Controller of Examinations
Exam Pattern
B Design Examination Schedule for University Exam for V, VI, VII & VIII.
The evaluation pattern is as follows as per passed in the Academic Council Meeting held on 20th September 2013.
| Proposed evaluation pattern for new modular structure syllabus | ||||||
| Credit | Credit | Internal | Internal | External | External | Total |
| TH | PR | TH | PR | TH | PR | |
| 4 | 0 | 25 | – | 75 | – | 100 |
| 3 | 1 | 15 | 10 | 60 | 15 | 100 |
| 2 | 2 | 25 | 25 | 50 | 25 | 100 |
| 0 | 4 | 0 | 100- Continuous assessment | – | – | 100 |
| 0 | 4-university Exam | – | 25 | – | 75 | 100 |
- All Practical subject exams except University level examination will have continuous assessment.
- University level Practical Examination will be as per the table given above.
Evaluation Pattern For SNDT Women’s University
- The evaluation pattern for SNDT Women’s university is based on the credits allotted to the subject.
- For first 4 semesters the evaluation is conducted on college level and next four semesters it is conducted on university level. The evaluation includes Internal and external marking.
- For College level subjects, the evaluation Pattern is Practical – Continuous Evaluation and theory – 25 marks internal (Class assignments, Class test) and 75 marks external exam. For university level subjects, the evaluation Pattern is theory and Practical – 25 marks internal (Class assignments, Class test) and 75 marks external exam.
- Separate passing is required for internal and external exams.
- An ATKT (Allowed to keep terms)criterion is 40% on total Heads.
Placement Department
Results
Duration:
2years (Post Graduate)
Fees:
Rs.2,00,000/year
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Student's Review
As a Bachelor of Design, Fashion Design student at SOFT, my experience has been nothing short of transformative. The curriculum strikes the perfect balance between creativity and technical skill, encouraging us to push boundaries while honing our craft. The faculty, comprised of industry professionals, offer invaluable insights and mentorship, helping me refine my personal style and understand the complexities of the fashion world.
As a proud graduate of School of Fashion Technology, I can confidently say that this institution has been instrumental in shaping my future as a fashion professional. The blend of creativity and technical training I received here was truly world-class. From hands-on projects to industry exposure, every experience was designed to push my limits and help me discover my unique voice in fashion. The faculty’s expertise and mentorship played a huge role in refining my skills and igniting my passion. I am leaving with not only a strong portfolio but also the confidence to thrive in the fashion industry. I’m forever grateful for my time here!
I am a 2024 batch pass-out. I started my life in SOFT during COVID, but even when the world was shut, SOFT continued to persist for better education for its students. The faculty is top notch and possess industry experience. The practical as well as theory subjects were taught in a way which helped us create interest.
During the internship and placement process, we were given various opportunities. I interned with Landmark Group where I could use everything I had learned during my time in SOFT and got extremely good exposure to the industry and its intricacies.
I was placed with Myntra as a kids wear designer even before I gave my final exam. I am extremely thankful to our TPO, Ms. Smita Pattanaik ma’am for her constant guidance and support.
I also thank our Principal Dr. Ms. Garima Bhalla, our CC Dr. Yogesh Bokil and all the faculties who helped me reach where I am today.
People often pursue professional courses to gain an edge in their careers, but my experience at SOFT went far beyond the curriculum. I gained invaluable lessons in leadership, sisterhood, and accountability. It was at SOFT that I discovered my true passion for fashion styling and designing. This foundation was instrumental in shaping my career. Today, as a professional Design Thinker, I am deeply grateful for the strong base SOFT provided. I’ve had the privilege of learning from dedicated teachers who invested their heart and soul into their students. Now, as a successful fashion stylist and designer working with renowned clothing and jewelry brands, I attribute my determination, self-confidence, and commitment to the exceptional experience I had at the School of Fashion Technology
It was my dream to complete my designing from School of Fashion Technology, [SOFT] and it is completed with really great experience. I took almost 3 years of gap between my education just for SOFT and it was a really good decision of mine. The college is perfectly perfect with all the facilities, good infrastructure and mind-blowing faculties.
I can say all these things because now whenever I say I am a SOFT Student how people see us. Now I am working as a teacher in Nagpur Cadence Academy just because of the support and good education of SOFT.